Goben Cars is a local family owned and operated used car dealership serving the areas of Madison, Middleton and surrounding Wisconsin communities since 1966. We offer high quality pre-owned cars, trucks and SUVs for sale from a wide range of popular automakers.
For more than 50 years we have appreciated serving our neighbors as customers. Being a part of the Madison, Wisconsin community is important to Goben Cars. We are proud to sponsor many youth sports and events in the area and continue to focus growth in our hometown.
From the moment you walk through our door, we’re committed to providing you with a great car-buying experience. With our skilled sales staff and financing options, we’ll help you get the vehicle you want, at the great price you deserve.
Our goal is for you to be so delighted with your vehicle purchase that you’ll come see us when you need your next car and will happily recommend us to friends and family. Customer referrals are the ultimate compliment. With many vehicle shopping options available, we differentiate ourselves by understanding our local car-buying community and satisfying its needs; helping valued local customers like you, find the vehicle that’s the “right fit”.
Feel free to browse our inventory online and check out the Featured Vehicles section on our homepage. If you see a vehicle you like, submit an online quote request, or contact us to schedule a test drive.
To learn more about our dealership and how we can help with your next vehicle purchase, please call or stop by in person. We look forward to meeting you.