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Goben Cars: Car Dealership Serving Madison & Middleton, WI and Surrounding Areas.

Goben Cars has been serving the Madison, Wisconsin area since 1966. We are dedicated to providing the ultimate automobile buying experience. Our dealership is your #1 source for buying a quality pre-owned vehicle. We have extensive relationships in the dealer community allowing us to purchase a wide variety of lease returns and new car trades at exceptional values. This enables us to pass along huge savings on the highest quality vehicles of your choice. All the vehicles on the lot are 100% reconditioned, super clean and ready for a new owner! In addition, we offer a full array of financing options to meet your needs. Whether you’re looking for late model used cars, used trucks, used SUVs or vans, Goben offers the best domestic and import used vehicle inventory. If you need help with any aspect of the buying process, please don’t hesitate to contact us.





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    We have longstanding relationships with many lenders. Contact our expert finance team today!

    Our lenders work with all types of scores and situations. We will work to get you financed.