Slider Banner 2 STOP IN FOR A CRUZE! Plenty of stylish and reliable Ford Fusions and Chevy Cruzes at both locations. Affordably priced and ready for you to drive home today! LATEST INVENTORY Slider Banner 1 HUGE SELECTION HUGE SAVINGS! ASK ABOUT OUR SPECIALS! APPLY ONLINE TODAY Slider Banner 2 Luxury Trucks at a Great Price! Tough and Powerful meet Style and Sophistication! Many styles to choose from both East and West! LATEST INVENTORY Get Directions Stop by our new Middleton store and let us show you around! Visit our New Westside Location Slider Banner 2 Can't go wrong with Stow n Go! Can't go wrong with Stow n Go seating in the Dodge Grand Caravans. Convenience and comfort with the original SUVs! LATEST INVENTORY Slider Banner 1 CONVENIENT EAST SIDE & WEST SIDE LOCATIONS! BOTH OFFERING A GREAT SELECTION OF VEHICLES! FAMILY OWNED 1966 Slider Banner 2 Get yourself an affordable SUV Practicality! Go more places, bring more things in your sturdy SUV. Several makes and models including AWD options. LATEST INVENTORY Slider Banner 2 Let us know exactly what you’re looking for? We can help you locate the vehicle you want. CAR FINDER

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Goben Cars: Car Dealership Serving Madison & Middleton, WI and Surrounding Areas.

Goben Cars has been serving the Madison, Wisconsin area since 1966. We are dedicated to providing the ultimate automobile buying experience. Our dealership is your #1 source for buying a quality pre-owned vehicle. We have extensive relationships in the dealer community allowing us to purchase a wide variety of lease returns and new car trades at exceptional values. This enables us to pass along huge savings on the highest quality vehicles of your choice. All the vehicles on the lot are 100% reconditioned, super clean and ready for a new owner! In addition, we offer a full array of financing options to meet your needs. Whether you’re looking for late model used cars, used trucks, used SUVs or vans, Goben offers the best domestic and import used vehicle inventory. If you need help with any aspect of the buying process, please don’t hesitate to contact us.





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    We have longstanding relationships with many lenders. Contact our expert finance team today!

    Our lenders work with all types of scores and situations. We will work to get you financed.